Why do you need a car buying strategy? If you don’t have a plan for where you want to go, you will end up exactly where the car dealer wants you. And that means more profit for him and greater cost to you.
You need your own end goal in mind. The dealers focus is reaching his monthly sales quota. He wants the maximum profit from each customer. He’ll want you to take the options and extras.
The dealers offers on finance and servicing may sound attractive but they could work out better for him than for you. That is why you need to know what alternatives are available before you go to buy.
The next part of your car buying strategy is to know when to look. New models are released between August and November. Just before then is your chance to get the current model at a discount. The dealer needs to get old stock off his hands.
The end of the month is the deadline for sales targets. The pressure is on them to sell, not on you to buy. Look like you’re going to leave and they just might be able to save you an extra fe dollars to get the deal.
Shop in the week if you can. There will be fewer buyers around then. The agent will be motivated to come up with a deal that you like. Hell be reluctant to see you walk away if you are his only potential customer. Remember that you always have that option.
Buying a car is a major financial commitment. You dont have to do it today. It is easy to be seduced by the shiny paint job and that new car smell. And the dealer will have used every trick in his playbook to take advantage of that. He will want you to believe that if you want this car, its got to be now. Thats not true.
If you are not sure about the car or any aspect of the deal, or you are feeling under pressure, walk away. It is much easier to do that if you have prepared in advance. You will be able to get the same model, at an equal or better price, next week or the week after.
Have your car buying strategy prepared and you can take away the salesmans home field advantage. Every penny counts these days. Get the car that is right for and for the best possible value.
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